Brewers of Pennsylvania Symposium

Staff training and customer education can be intimidating, the "nice to haves" that you never end up having the time or budget to tackle, but it doesn't have to be that way. An educated staff will sell more beer, and an educated consumer will buy more beer, so why are so many breweries overlooking education? Together we'll demystify the challenges of training your team, offer strategies for training in less formal settings, and talk about ways to bring your customers along on your educational journey."