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Monday October 21, 2024 8:30am - 9:15am EDT
These days, the craft beer market resembles more of a battlefield than an underdog. Join me for a journey into how today’s craft breweries are finding success and how strategy plays a vital role in the future of craft beer. This isn’t just about theory—it’s about real-world examples of how strategy can transform your brewery’s fate. Through personal and professional stories from my 20-plus years in the industry, you’ll see how to harness the power of strategic business management and use it to boost sales. Get ready to be inspired, entertained, and equipped with the insights to allow your brewery to survive and thrive. Strategy isn’t just a buzzword; it’s the lifeblood of your brewery’s success, so let’s get into it.
Speakers
avatar for Julie Rhodes

Julie Rhodes

Not Your Hobby Marketing Solutions
With over two decades of experience in the food and beverage industry, Julie Rhodes (she/her) specializes in offsite beverage sales, digital marketing, leadership, team management, and distributor partnership management. She is the owner of Not Your Hobby Marketing Solutions, an educational... Read More →
Monday October 21, 2024 8:30am - 9:15am EDT
Ballroom 1
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