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Monday, October 21
 

8:30am EDT

Winning the Battle - Strategies to Propel Your Brewery Ahead
Monday October 21, 2024 8:30am - 9:15am EDT
These days, the craft beer market resembles more of a battlefield than an underdog. Join me for a journey into how today’s craft breweries are finding success and how strategy plays a vital role in the future of craft beer. This isn’t just about theory—it’s about real-world examples of how strategy can transform your brewery’s fate. Through personal and professional stories from my 20-plus years in the industry, you’ll see how to harness the power of strategic business management and use it to boost sales. Get ready to be inspired, entertained, and equipped with the insights to allow your brewery to survive and thrive. Strategy isn’t just a buzzword; it’s the lifeblood of your brewery’s success, so let’s get into it.
Speakers
avatar for Julie Rhodes

Julie Rhodes

Not Your Hobby Marketing Solutions
With over two decades of experience in the food and beverage industry, Julie Rhodes (she/her) specializes in offsite beverage sales, digital marketing, leadership, team management, and distributor partnership management. She is the owner of Not Your Hobby Marketing Solutions, an educational... Read More →
Monday October 21, 2024 8:30am - 9:15am EDT
Ballroom 1

9:15am EDT

BOP General Counsel: CTA, RTD & CYA
Monday October 21, 2024 9:15am - 10:00am EDT
"CTA, RTD & CYA”: a review of many new areas of law including the Corporate Transparency Act, the new RTD And Omnibus Bill, and as always, the latest on how to protect your you-know-what.
Speakers
avatar for Anthony M. Brichta Esq.

Anthony M. Brichta Esq.

Norris McLaughin
Anthony M. Brichta concentrates his practice on liquor law, real estate, municipal law, commercial litigation, and corporate matters.Anthony is part of our expansive Liquor Law Practice Group and brings his wide-ranging experience to our alcohol manufacturing, restaurant and hospitality... Read More →
avatar for Benjamin P. Sheppard Esq.

Benjamin P. Sheppard Esq.

Norris McLaughin
Benjamin P. Sheppard is an associate in the Firm’s Allentown office, where he focuses on matters involving liquor law, cannabis law, and litigation.Ben handles a broad range of liquor law concerns, including distribution and contract production agreements, management agreements... Read More →
avatar for Theodore J. Zeller III Esq.

Theodore J. Zeller III Esq.

General Counsel, Brewers of Pennsylvania
Theodore J. Zeller III has extensive experience in liquor law, regulatory licensing, commercial transactions, real estate transactions, and litigation.Chair of the firm’s Liquor Law Practice Group, Ted was lead counsel in a beer rights case brought against the world’s largest... Read More →
Monday October 21, 2024 9:15am - 10:00am EDT
Ballroom 1

10:30am EDT

Profitable Promo: Make Money From Your Merch
Monday October 21, 2024 10:30am - 11:15am EDT
In today’s dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you’ll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We’ll discuss the latest trends and set you up for success to give your patrons merch they can’t walk away from!
Speakers
avatar for Emily Neville

Emily Neville

Shore Up Supply
Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms... Read More →
Monday October 21, 2024 10:30am - 11:15am EDT
Ballroom 1

11:15am EDT

Incentives, Credits and Programs for the Craft Beer Industry
Monday October 21, 2024 11:15am - 12:00pm EDT
The Pennsylvania Department of Revenue's Incentives, Credits and Programs presentation serves as a valuable resource for the state's thriving craft beer industry. Aspiring and established craft brewers, that take a proactive and strategic approach to managing their tax burden by leveraging state tax incentives, can free up critical cash flow that can be reinvested to fuel growth and improve operations. Pennsylvania offers a robust portfolio of business tax credits and incentives designed to drive economic development. From the Malt Beverage Tax Credit, which provides a dollar-for-dollar reduction in state tax obligations for qualifying expenditures, to the Research and Development Tax Credit, the options are plentiful.  However, identifying these programs can present a significant challenge, requiring specialized expertise and a deep understanding of the regulations.

Speakers
avatar for Matthew Forti

Matthew Forti

Sr. Program Manager and Liaison, Pennsylvania Department of Revenue
Monday October 21, 2024 11:15am - 12:00pm EDT
Ballroom 1

1:00pm EDT

Navigating the Music Licensing Process
Monday October 21, 2024 1:00pm - 1:45pm EDT
The world of music licensing can be daunting, with a maze of legalities, questions, potential pitfalls and frustration. Join us for this insightful session as we demystify the intricate world of music licensing for breweries. You’ll gain clarity and a deeper understanding of the complexities of this legal landscape, delving into the nuances of Copyright Law and how it intersects with public music performance at your events.  Leave with actionable steps to secure your music efficiently and legally.

After participating in this session, you will be able to:
  1. Determine who is responsible for obtaining music licenses
  2. Identify where to obtain music licenses and what they cost
  3. Obtain free resources for ongoing help with music licensing
Speakers
avatar for Dan Spears

Dan Spears

Vice President of Industry Relations and Licensing, Broadcast Music, Inc. (BMI)
Dan Spears is the Vice President of Industry Relations and Licensing at Broadcast Music, Inc. (BMI). In his capacity as Vice President, Mr. Spears works closely with BMI’s Licensing management team to create strategic, value-driven sponsorships and customer events. He serves as... Read More →
Monday October 21, 2024 1:00pm - 1:45pm EDT
Ballroom 1

1:45pm EDT

The Little Brewery That Could: Stories of Perseverance and Tenacity
Monday October 21, 2024 1:45pm - 2:30pm EDT
Join Audra Gaiziunas, owner of Brewed For Her Ledger, owner in DSSOLVR, and Board Member of the Brewers Association, as she reflects on the challenges faced by the craft beer industry in 2024.

Despite the hardships, Audra will emphasize the positive stories and "aha" moments discovered in the face of change, sharing success stories of breweries that not only survived, but thrived. Departing from technical jargon, excel sheets and formulas, you’ll be taken on an inspiring journey through the voices and actions of her brewery partners, offering a unique and relatable perspective through the eyes of a seasoned brewery financial strategist.
Speakers
avatar for Audra Gaiziunas

Audra Gaiziunas

Owner, Brewed For Her Ledger, LLC
Audra Gaiziunas is the Owner of Brewed For Her Ledger, LLC, an Asheville, North Carolina-based management consultancy firm focused on providing financial guidance to the craft beverage community. She currently serves as the contracted CEO of Black Mountain Brewing and Black Mountain... Read More →
Monday October 21, 2024 1:45pm - 2:30pm EDT
Ballroom 1
 
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